Consulting
A marketing strategy and plan tied to your business goals
We turn your sales goals into a concrete plan: who you are targeting, what you tell them, through which channels, with what budget and how you will measure whether it works.
This is for you if…
- You are launching a product, a service or a new market.
- Your marketing is a collection of actions without a shared plan.
- You need to justify the marketing budget to leadership.
What's included
- Analysis of the market, the competition and your value proposition
- Definition of audiences and key messages
- Channel selection and budget allocation
- Goals, KPIs and forecast results
- Calendar of actions and owners
How we work
- 1UnderstandAn initial call to learn about your goals and your business context.
- 2AnalyseData, accounts, sales funnel and interviews with the key people.
- 3DecidePriorities by impact and effort, in a plan that can actually be executed.
- 4SupportRegular review of results and adjustments to the plan.
What you get
- 12-month marketing plan
- 90-day action plan
- Goals and KPI scorecard
- Presentation session with the team
Format: Fixed project, 3 to 6 weeks.
Frequently asked questions
What is the difference between the diagnosis and the marketing plan?
The diagnosis finds what is holding growth back and sets priorities; the plan details audiences, messages, channels, budget and calendar. The plan is often the next step after the diagnosis.
Do you also execute the plan?
If you want, yes: with our team, coordinating yours or supervising your agencies. You can also execute it on your own.
How often is the plan reviewed?
We recommend a quarterly review with real data, to reinforce what works and adjust what doesn't.
More Consulting solutions
Growth diagnosisClarity in a few weeks: blockers, opportunities and a prioritised roadmap.Express diagnosisA quick review of your website, your presence on Google and your social media, with the improvements that will have the most impact.Fractional CMOSenior marketing and growth leadership without hiring a full-time CMO.Growth partnershipA long-term alliance with a variable component tied to results.
Let's talk about your growth
In a first call we'll tell you honestly whether we can help and where we would start.