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Consulting

Fractional CMO: senior marketing leadership, part time

Our team has served as CMO and Business Director with responsibility for the P&L. We put that experience to work for companies that need senior leadership without the cost of a full-time director.

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This is for you if…

  • You have a marketing team, but it lacks direction.
  • You work with several agencies and nobody coordinates them.
  • Marketing and sales are not pulling in the same direction.

What's included

  • A marketing strategy and plan aligned with sales goals
  • Coordination of the in-house team and agencies
  • Budget per channel and return tracking
  • A monthly meeting with results and decisions
  • Hiring and team development when needed

How we work

  1. 1KickoffWe get to know the team, the numbers and the business priorities.
  2. 290-day planGoals, owners and budget for the first quarter.
  3. 3Weekly leadershipAgreed time commitment and a weekly metrics review.
  4. 4Monthly committeeResults and decisions with leadership every month.

Every service is part of a growth system: it starts with a diagnosis, is prioritised by impact and is measured every month with our method.

What you get

  • Marketing plan and 90-day plan
  • Marketing and sales dashboard
  • Minutes and decisions from every committee
  • Team and agencies coordinated around a single plan

Format: Monthly fee with an agreed time commitment.

Who it fits

SMEsSmall and mid-sized companies that invest in digital and want to grow with a method.Large companiesStrategic leadership, analytics and senior teams for complex organisations.

Frequently asked questions

How many hours does a fractional CMO dedicate?

It depends on where the company is. Usually it is a fixed weekly commitment, adjusted to each quarter's goals.

How is it different from an agency?

An agency runs channels; a fractional CMO leads the whole: sets priorities, coordinates the team and agencies and answers to leadership for the results.

Do you work remotely?

Yes, with companies in Spain, Latin America and the United States, and in person in Barcelona when needed.

More Consulting solutions

Growth diagnosisClarity in a few weeks: blockers, opportunities and a prioritised roadmap.Express diagnosisA quick review of your website, your presence on Google and your social media, with the improvements that will have the most impact.Marketing strategy and planPositioning, audience, channels, budget and goals in a plan your team can execute.Growth partnershipA long-term alliance with a variable component tied to results.

Let's talk about your growth

In a first call we'll tell you honestly whether we can help and where we would start.

Book a diagnosis