Attribution and ROI: which channel really drives sales
Every platform claims the same sales. We connect marketing data with the CRM and actual sales to find out which channel brings in customers, what each one costs and where to invest the next euro.
This is for you if…
- Every tool claims the same conversions.
- You don't know what it costs you to win a customer.
- You have to justify marketing investment to leadership.
What's included
- Campaigns, analytics and CRM connected
- An attribution model adapted to your sales cycle
- Calculation of customer acquisition cost and customer value
- Offline conversion tracking
- Return analysis by channel and campaign
How we work
- 1AuditWe review what is measured, how and with what quality.
- 2DesignA measurement plan tied to business goals.
- 3ImplementTagging, connections and dashboards.
- 4AnalyseRegular review and data-driven decisions.
What you get
- Documented attribution model
- Report on cost per customer and ROI by channel
- Budget allocation recommendations
- Return dashboard
Format: Fixed project with optional monthly review.
Frequently asked questions
Which attribution model is best?
There is no perfect one. We choose the one that best reflects your sales cycle and check it against the actual sales in the CRM.
Can sales closed by the sales team be measured?
Yes. By connecting the CRM with analytics and the advertising platforms, offline sales are attributed to the campaign that generated the lead.
What is CAC?
Customer acquisition cost: what you invest in marketing and sales divided by the new customers you win. It is key to knowing whether you are growing profitably.
More Analytics solutions
Let's talk about your growth
In a first call we'll tell you honestly whether we can help and where we would start.