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Ecommerce analytics: from click to profitability

Our team has led SEM and analytics for a B2B ecommerce business. We measure the whole funnel, from product view to purchase, and cross it with margins and channels so you know what sells and what is profitable.

Book a diagnosis

This is for you if…

  • You don't know at which step of the purchase process you lose customers.
  • You sell a lot through one channel, but don't know whether it is profitable.
  • Your Shopping or catalogue campaigns lack reliable data.

What's included

  • Enhanced ecommerce in GA4 and Tag Manager
  • Analysis of the purchase funnel and cart abandonment
  • Profitability by product, category and channel
  • Connection with Google Ads, Merchant Center and Meta
  • A/B tests on product pages and checkout

How we work

  1. 1AuditWe review what is measured, how and with what quality.
  2. 2DesignA measurement plan tied to business goals.
  3. 3ImplementTagging, connections and dashboards.
  4. 4AnalyseRegular review and data-driven decisions.

Every service is part of a growth system: it starts with a diagnosis, is prioritised by impact and is measured every month with our method.

What you get

  • Verified ecommerce tracking
  • Sales and funnel dashboard
  • Profitability report by channel
  • Conversion improvement plan

Format: Implementation project with optional monthly analysis.

Who it fits

Local businessesClinics, restaurants, shops… Get found in your area and chosen over the rest.SMEsSmall and mid-sized companies that invest in digital and want to grow with a method.Large companiesStrategic leadership, analytics and senior teams for complex organisations.

Frequently asked questions

Does it work with Shopify and WooCommerce?

Yes. We implement measurement on the most common platforms and on custom builds.

Can you measure margin as well as revenue?

Yes, if we have access to product costs. That way campaigns are optimised for profit, not just sales.

What is enhanced ecommerce?

It is the detailed measurement of every step of the purchase in GA4: products viewed, added to cart, checkout started and purchase.

More Analytics solutions

Measurement (GA4 and Tag Manager)GA4 and Google Tag Manager properly implemented, with consent and reliable conversions.Business dashboardsDashboards that leadership understands and actually uses.Attribution and ROIWhich channel drives sales and what each customer costs.

Let's talk about your growth

In a first call we'll tell you honestly whether we can help and where we would start.

Book a diagnosis