Industries
Real estate marketing: winning buyers, tenants and property owners
Real estate has two markets at once: people who buy or rent and people who sell or entrust their property to someone. We help you win both, follow up every lead and know which campaign brings in deals.
Industry challenges
Dependence on property portals and their costs.
Lots of low-quality leads for each development.
Long decision cycles and manual follow-up.
Difficulty winning owners who want to sell.
What works in this industry
Campaigns by developmentGoogle Ads and Meta Ads with landing pages by development and audience.
Owner acquisitionLocal SEO, online valuations and neighbourhood content to attract people who want to sell.
Real estate CRMFollow-up of every lead through to the viewing and the deal.
MeasurementCost per viewing and per deal, not just per lead.
Recommended solutions
AdvertisingMeta Ads (Facebook and Instagram)Facebook and Instagram campaigns that create demand and fill your funnel.AdvertisingGoogle AdsSearch, Performance Max, Shopping and Display to show up when your customer is searching.Design and webLanding pagesCampaign landing pages with a single goal and A/B testing.MarketingCRM and salesCRM, pipeline and sequences so no lead gets lost between marketing and sales.MarketingSEO-GEORankings on Google and visibility in the answers of ChatGPT, Gemini and AI Overviews.MarketingAutomation and AIAI agents and automations connected to your CRM so your team gets more done.
Frequently asked questions
Can I depend less on property portals?
Yes, by building your own channels: a website with good local SEO, campaigns with your own landing pages and a well-maintained contact database.
How do you launch sales for a new development?
With a dedicated landing page, campaigns targeted by audience and area, and a CRM that assigns every lead and measures viewings and reservations.
What do I do with leads who aren't buying now?
Nurture them with relevant content and alerts. In real estate, many buyers decide months after the first contact.
Let's talk about your growth
In a first call we'll tell you honestly whether we can help and where we would start.