Industries
Marketing for professional services: law firms, advisory firms and consultancies
Professional services sell trust. Your clients compare before they call: they search on Google, ask AI, read reviews and check who is behind the firm. We help you show your expertise and turn it into enquiries.
Industry challenges
Services that are hard to tell apart from the outside.
Clients who decide based on trust and referrals.
Professional conduct rules that limit advertising.
Partners with little time for marketing.
What works in this industry
SEO-GEOContent that answers your clients' real questions, so you appear on Google and in AI answers.
Personal brandingLinkedIn and articles signed by the partners to show expertise.
AdvertisingGoogle Ads on high-intent searches, such as "employment lawyer in Barcelona".
CRM and analyticsFollow-up of enquiries and proposals, and which channel really brings in clients.
Recommended solutions
MarketingSEO-GEORankings on Google and visibility in the answers of ChatGPT, Gemini and AI Overviews.MarketingContent and personal brandingLinkedIn, blog and social media with an editorial line that builds trust and brings in leads.AdvertisingGoogle AdsSearch, Performance Max, Shopping and Display to show up when your customer is searching.AdvertisingLinkedIn AdsB2B campaigns that reach decision-makers by job title, industry and company.MarketingCRM and salesCRM, pipeline and sequences so no lead gets lost between marketing and sales.ConsultingExpress diagnosisA quick review of your website, your presence on Google and your social media, with the improvements that will have the most impact.
Who we help
Frequently asked questions
Can a law firm advertise?
Yes, within the limits set by professional conduct rules and regulations. We plan informative, truthful messages with no promises of results.
Which works better: SEO or Google Ads?
Google Ads brings in enquiries from day one; SEO-GEO builds your own channel over the medium term. The usual approach is to start with both and adjust with data.
How is return measured in professional services?
By connecting each enquiry with its source and its outcome in the CRM: that way you know what each client costs and which channel brought them in.
Let's talk about your growth
In a first call we'll tell you honestly whether we can help and where we would start.