Menu
Industries

Education marketing: student recruitment for schools, universities and academies

Recruiting students means managing campaigns by programme, enrolment deadlines, an admissions team and a decision that takes months. It is an industry we know closely: we have led digital marketing projects for key accounts at Planeta Formación y Universidades, part of Grupo Planeta.

  • Business schools
  • Universities
  • Academies
  • Online learning
  • Vocational training
Book a diagnosis

Industry challenges

Many programmes, each with its own audience and calendar.
Rising cost per lead during enrolment season.
Leads that admissions can't follow up in time.
Difficult attribution in long decision cycles.

What works in this industry

Advertising by programmeGoogle Ads, Meta Ads and LinkedIn Ads by programme and enrolment campaign.
SEO-GEOProgramme pages that answer what prospective students search for and ask AI.
CRM and admissionsLeads handled within minutes, with follow-up sequences through to enrolment.
AttributionKnowing which channel brings in enrolments, not just leads.

Industry experience

Our team has run digital marketing for key accounts at Planeta Formación y Universidades, part of Grupo Planeta, with cross-functional projects: technology, web, acquisition, SEO/SEM, attribution, budgets and agency coordination.

That experience shapes how we approach student recruitment: by programme, with admissions connected and measuring enrolments, not just leads.

Recommended solutions

AdvertisingGoogle AdsSearch, Performance Max, Shopping and Display to show up when your customer is searching.AdvertisingMeta Ads (Facebook and Instagram)Facebook and Instagram campaigns that create demand and fill your funnel.MarketingCRM and salesCRM, pipeline and sequences so no lead gets lost between marketing and sales.AnalyticsAttribution and ROIWhich channel drives sales and what each customer costs.MarketingSEO-GEORankings on Google and visibility in the answers of ChatGPT, Gemini and AI Overviews.ConsultingFractional CMOSenior marketing and growth leadership without hiring a full-time CMO.

Who we help

SMEsSmall and mid-sized companies that invest in digital and want to grow with a method.Large companiesStrategic leadership, analytics and senior teams for complex organisations.

Frequently asked questions

When should the enrolment campaign start?

Months before the programme starts: the decision to study is made slowly and demand has to be created before it can be captured. We plan the calendar by programme.

How is cost per enrolment measured?

By connecting the campaigns with the admissions CRM, so each enrolment is attributed to the campaign that generated the lead.

Do you work with online learning?

Yes, with academies and online learning platforms, where the website, the funnel and automation carry even more weight.

Let's talk about your growth

In a first call we'll tell you honestly whether we can help and where we would start.

Book a diagnosis