Advertising
TikTok and YouTube Ads: video advertising people remember
Video is the format that captures the most attention. We plan TikTok and YouTube campaigns with creatives designed for each platform and measure them by their effect on searches, visits and sales.
This is for you if…
- Your audience is young or watches a lot of video.
- You want to build awareness of a brand, a product or a launch.
- Your campaigns on other networks have stopped growing.
What's included
- Video strategy by platform and goal
- Native scripts and formats for TikTok and YouTube
- Targeting by interests, searches and remarketing
- Measuring the impact on branded searches and conversions
- Creative optimisation
How we work
- 1AuditWe review accounts, structure and conversion tracking.
- 2PlanGoals, audiences, messages and budget by channel.
- 3LaunchCampaigns and creatives with tracking connected to the CRM.
- 4OptimiseWeekly adjustments, A/B tests and a monthly report in sales.
What you get
- Video campaign plan
- Scripts and creatives ready to publish
- Monthly report on reach, views and conversions
- Learnings on formats and messages
Format: Monthly fee, with media spend paid by the client.
Frequently asked questions
Do I need professionally produced videos?
Not always. On TikTok, natural videos work better, even shot on a phone. On YouTube it depends on the goal. We help you with scripts and formats.
Is TikTok right for my business?
If your audience is there, yes. We check before investing, with audience and competitor data.
How is a video campaign measured?
Besides views, we measure the uplift in branded searches, website visits and assisted conversions.
More Advertising solutions
Google AdsSearch, Performance Max, Shopping and Display to show up when your customer is searching.Meta Ads (Facebook and Instagram)Facebook and Instagram campaigns that create demand and fill your funnel.LinkedIn AdsB2B campaigns that reach decision-makers by job title, industry and company.Campaign auditAn independent review of your ad accounts with a prioritised improvement plan.
Let's talk about your growth
In a first call we'll tell you honestly whether we can help and where we would start.