Advertising
Google Ads to win customers who are already looking for you
Google Ads captures demand that already exists: people searching for what you sell. Our team is Google Ads certified and builds accounts that prioritise profitability, not click volume.
This is for you if…
- Your customers search for your service or product on Google.
- You already invest in Google Ads, but the cost per lead keeps rising.
- You don't know which keywords bring in customers and which just spend.
What's included
- Audit of the account and of conversion tracking
- Keyword research and campaign structure
- Search, Performance Max, Shopping and Display ads
- Bids and budgets focused on cost per customer
- Weekly optimisation and testing of ads and landing pages
How we work
- 1AuditWe review accounts, structure and conversion tracking.
- 2PlanGoals, audiences, messages and budget by channel.
- 3LaunchCampaigns and creatives with tracking connected to the CRM.
- 4OptimiseWeekly adjustments, A/B tests and a monthly report in sales.
What you get
- A structured account and verified tracking
- Keyword and negative keyword plan
- Monthly report with cost per lead and per customer
- Improvement recommendations for the website
Format: Monthly fee, with media spend paid by the client.
Who it fits
ProfessionalsLawyers, architects, psychologists, advisers… More clients without relying on word of mouth alone.Local businessesClinics, restaurants, shops… Get found in your area and chosen over the rest.SMEsSmall and mid-sized companies that invest in digital and want to grow with a method.Large companiesStrategic leadership, analytics and senior teams for complex organisations.
Frequently asked questions
What budget do I need for Google Ads?
It depends on the cost per click in your industry and your area. In the diagnosis we calculate a minimum budget so the campaigns learn and produce useful data within a few weeks.
How long does it take to see results?
Search campaigns generate traffic from day one; optimising with reliable data takes a few weeks of learning.
Is the ad spend included?
No. You pay the media spend directly to Google; our fees are separate, so you always know how much is being invested in ads.
More Advertising solutions
Meta Ads (Facebook and Instagram)Facebook and Instagram campaigns that create demand and fill your funnel.LinkedIn AdsB2B campaigns that reach decision-makers by job title, industry and company.TikTok and YouTube AdsVideo to reach new audiences and make your brand memorable.Campaign auditAn independent review of your ad accounts with a prioritised improvement plan.
Let's talk about your growth
In a first call we'll tell you honestly whether we can help and where we would start.