Paid media focused on acquisition cost and sales
I run Google Ads, Meta Ads and LinkedIn Ads campaigns as part of a system: every euro invested has a business goal, reliable measurement and a weekly decision behind it.
Do any of these problems sound familiar?
What I do
- Account audit, structure and conversion tracking
- A strategy per channel: search to capture demand, social to create it
- Creatives and messaging aligned with your positioning
- Weekly optimisation and A/B tests
- Leads connected to the CRM to measure opportunities and sales
How I measure it
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Pipeline generated
Tools
Format: Monthly fee, with media spend paid by the client.
Frequently asked questions
What minimum budget do I need for advertising?
It depends on the channel and on the cost per click in your sector. In the diagnosis I calculate a minimum viable budget so the campaigns can learn and produce useful data within a few weeks.
Do you work with our current agency?
Yes. I can lead the strategy and oversee your agency, or take over management directly. What matters is that someone answers for the business results.
Google Ads or LinkedIn Ads for B2B?
Usually both: LinkedIn creates demand among decision-makers and Google captures people already looking for a solution. The split is decided with data.
Let's talk about your growth
In a first call I'll tell you honestly whether I can help and where I would start.