Cases
Digital growth cases and projects
Every case is told the same way: situation, problem, solution and a result with figures. I am documenting the cases with each company's permission; in the meantime, these are the contexts I have worked in.
BarcelonaWeriseCMO & Business Director. I brought marketing, sales and business development under one leadership, owning go-to-market and the P&L.
BarcelonaGrupo Planeta · Planeta Formación y UniversidadesHead of Digital Marketing. Cross-functional digital marketing projects for key accounts: technology, web, acquisition, SEO/SEM, attribution, budgets and agency coordination.
BarcelonaGrupo BillinghamSEM Specialist / Analytics. SEM strategy on Google, Meta and Bing, enhanced ecommerce, Tag Manager, A/B tests and reporting for a B2B ecommerce business.
Santiago, ChileGeovictoriaChief Digital Marketing USA/LATAM. Marketing across every channel in the US and Latin America for a SaaS tech company: new website, brand image, platforms and campaigns.
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